Studio Ana Viktoria Dzinic operates as a London-based artistic practice, primarily concerned with mapping, understanding and contextualising user-generated content in a post-photographic landscape. Visually, these concepts are imagined as factional narratives using consumer technology in artistic installations, images and books.

Outside of the fine art context, the studio has acted as primary consultant for the fashion brand Balenciaga, leading the conceptual development of their global social media content.  From 2023, Dzinic is appointed Chief Content Officer for System Magazine — establishing her and the Studio as an industry leader, and expert in user generated content strategies.

Recent and upcoming exhibitions include Emalin (London, UK, 2023), Entrance Gallery (New York City, 2022), Copeland Galleries X Art Tree Museum Bejing (London, UK, 2022), Bye Bye Gallery (London, UK, 2022), Saatchi Gallery (London, UK, 2021), and Goldsmiths MFA Fine Art Show (London, UK, 2021). Dzinic's upcoming artist publications include ‘Weder Fisch Noch Fleisch - Not Fish Not Meat’ (2023) and ‘The Loss of Information and Sense’ (2022), both published with Jungle Books.


Ana Viktoria Dzinic, Director

Ana Viktoria Dzinic (b. 1994, Schwelm, Germany) is a London-based artist and the founder of Studio Ana Viktoria Dzinic. Since an early age, Dzinic has been motivated by concepts of image, subjectivity and symbolic circulation, particularly in relation to her own status as a migrant, transgender woman in working class Switzerland. This disparity between self-image, physical body reality and cultural belonging formed a deep fascination with semiotics, inspiring Dzinic to pursue work that explores the slippages and contradictions around identity construction. 

Ana Viktoria Dzinic completed her MFA Fine Arts Degree in 2021 at Goldsmiths University London following a BA in Fashion Media at the University of the Arts London in 2019.

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Erin Walsh, Studio Coordinator

Erin Walsh (b. 1996) is a London-based creative. She studied Art History and Photography at Pratt Institute, Brooklyn. Since moving back to London, she has worked at Cardi Gallery and Cob Gallery, respectively.

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Collaborators & Clients

Jan Berger, Emma Alvin,  Zac Klein, Yan Kumran, Tosia Leniarska, Coumba Samba,  Daisy Sanchez, Antoin Sharky, Scribble 229, Henry Rausch, Moritz Tibes, Juri Troemmel, Lucie Touroul.

Aaron Esh, Balenciaga (Exclusive), Mythical Insitution, System Magazine, Symonds Permain, Jungle Books


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